OUR STORY

Born in the Philippines. Loved worldwide.

At Ube NAYA, everything begins with a root.
A root full of history, flavor... and color.
The ube, a purple treasure and Filipino icon, is at the heart of our mission: to share the beauty of a natural, authentic, and inspiring ingredient with the world.

More than a powder. A culture.

In the Philippines, ube is more than just food —
it's a symbol of warmth, celebration, and togetherness.
Bringing it here, we wanted to honor its roots while giving it a new expression: modern, refined, and respectful.

Our promise: pure, without compromise.

Every pouch of Ube NAYA contains 100% natural purple yam powder.
No additives, no dyes, no shortcuts.
Just pure taste, silky texture, and that magical violet hue — all from nature.

Made for today’s world.

Whether in your morning latte, a homemade cake, or a creamy dessert —
ube connects, inspires, and delights.
We’re here to make it beautiful, accessible, and unforgettable.